Živel was one of the most radical new magazines of the 1990s, both in terms of graphic design and, to a certain extent, its content. It became a platform for young graphic artists to experiment with trends in typography. Contemporary music represented an important link for Živel’s content and aesthetics, as was the aesthetic of British magazines and album covers, which had become available in the Czech Republic to a limited extent.
The editors took full advantage of their absolute freedom and independence, and the magazine soon gained cult status, especially among the younger generation of readers. Surprisingly, the magazine is still alive after three decades. Its former editor in chief Ivan Adamovič looks back and talks about the creative marriage of DIY approach and early dance- and cyberculture utopianism of the 1990s.
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