Dixon Baxi is a legendary London-based studio that focuses primarily on complex visual identity work. The initial focus on television branding has gradually transformed as flexible design systems have begun to place greater demands on modern brands. So, in addition to TV clients, the studio's notable projects include online platforms such as Hulu, Max, and Headspace, and football clubs such as AC Milan and Everton. Dixon Baxi's team turns strategic thinking and creative challenges into unique systems where motion, logo, sound and other brand elements adhere to tentpole principles, interconnecting with each other while leveraging the full potential of the entire brand.
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