DixonBaxi is a legendary London-based studio focusing primarily on complex visual identity work.
Simon Dixon and Aporva Baxi founded the branding agency in 2001. Together they have a global reputation as leading creatives in branding and design and are sought out by some of the world’s most forward-thinking companies to help them connect with and inspire their audiences.
DixonBaxi believe that in a world of rapid, constant change, there has never been a greater need to future-proof brands. They’re trusted by Netflix, IMAX, Audible, AC Milan, AT&T, The Premier League and British Land. Companies that seek to be bold and challenge convention.
DixonBaxi's team turns strategic thinking and creative challenges into unique systems where motion, logo, sound, and other brand elements adhere to tentpole principles, interconnecting with each other while leveraging the full potential of the entire brand.
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