Branding Workshop with The Designers Republic
This branding exercise, led by the legendary founder of The Designers Republic, is an engaging workshop for anyone who wants to know how to create a successful brand. There will be a multitude of space for questions as well as ideation and problem-solving. Participants will receive a surprise brief and a unique star guidance by Ian Anderson.
What you learn
You will refine your understanding of branding and will exercise how to make a brand stand out in today’s world. Expect to learn how to redesign a brand to be more relevant in a never-ending flow of visual messages and keep it compelling for your desired target audience.
Who should attend
Graphic designers, motion designers, art directors, concept artists, brand managers and all engaged in visual communication, strategy and branding.
Meet the instructor
Ian Anderson (The Designers Republic)
The legendary British studio The Designers Republic was founded in the 1980s by Ian Anderson. Ian started out designing album covers and posters for the bands and clubs that he was in charge of and played at. This evolved into collaborations with various music labels, including the notable Warp Records. In the 1990s, the work by The Designers Republic reflected bold experiments with computer animation and motion design. New media offered abundant room for creative expression. This gave rise to the intriguing visual style of Wipeout, the famous futuristic racing games series, as well as projects for clients such as MTV, VH1 and Coca Cola. Work by The Designers Republic forms part of the MoMA and V&A’s permanent collections. The studio’s portfolio is a popular inspiration and study source for many graphic designers.
Q: Do I need to attend both days?
A: Absolutely! We highly recommend it. The workshop is designed for working in pairs – you don’t want to disappoint your partner!
Q: How about food and drinks?
A: We do not provide any refreshments but there are a variety of restaurants and shops nearby.
Q: Do I need to bring anything?
A: Participants should bring whatever they use to sketch their ideas.
Thursday 20/2 10–17 and Friday 21/2 9–13
Duration: 1.5 days
Římská 103/12, Prague